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Keyword tracking6/12/2023 ![]() ![]() With this information, you can better understand the type of keywords and related terms to focus on and create content around to improve your site’s organic visibility. The keywords that bring in the most traffic and revenue. ![]() Which web pages are ranking well in the search engine.Monitoring keyword positions helps you identify: Identify Your Site’s High-Performing Keywords Let us quickly review keyword tracking benefits in more detail. It helps you spot opportunities for keyword optimization and take actionable steps to improve your website’s online presence. Keyword tracking provides critical insights into how your website and content are performing in the SERPs. By tracking your keywords, you will be aware of your current ranking and can act appropriately to get to the top spot. Or at least on the first page of the search engine. Ideally, you want your content to rank in the first position for every keyword search. It helps you determine whether your website or content ranks in the search engine results pages (SERPs) for the keywords you are targeting in your content. Keyword tracking is an SEO-focused activity that involves monitoring the position of your website or web pages for specific keywords. You must also track them to know whether your optimization efforts are indeed working. Matt Cutts, who previously served as an engineer in the quality group at Google, confirmed search engines pick up the web page or site with the most relevant, frequent, and strategically placed keywords in their content.īut adding keywords to your content is only one part of the job. Keywords are integral to any SEO strategy. But whether they end up on your website depends on your ability to apply search engine optimization (SEO) best practices. Your target audience is doing a Google search for a product or service your business is uniquely qualified to provide. ![]()
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